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Business Class

The business of travel. Understand the decisions behind airlines, hotels, and the brands changing how we travel.

Written by

Adam Nathan, founder and former Hawaiian Airlines network planner

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Featured Posts

Airlines

These are a few of my favorite things (about flying)

Oct 20, 2026

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4 min read

These are a few of my favorite things (about flying)

The small things that make flying fun for me, from the very pricey to the totally free

Adam Nathan

Loyalty

I used to chase airline status. Now I barely notice it.

Oct 13, 2026

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5 min read

I used to chase airline status. Now I barely notice it.

Airlines sold the upgrade, raised the bar, and tied what's left to the fare.

Adam Nathan

United Airlines

Delta won the last decade. United wants the next one.

Oct 6, 2026

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9 min read

Delta won the last decade. United wants the next one.

The rivalry for America’s leading airline, from two mergers to last week’s Starlink fight

Adam Nathan

Airlines

Sep 29, 2026

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4 min read

Why airlines are giving more of the plane to fewer passengers

The premium-cabin math behind a changing airline seat map

Adam Nathan

Airline amenity kits are the weirdest marketing channel in travel

Sep 22, 2026

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4 min read

Airline amenity kits are the weirdest marketing channel in travel

What airlines are really buying when they put another brand on the bag

Adam Nathan

United Airlines

How United is building a post-COVID airline

Sep 15, 2026

•

4 min read

How United is building a post-COVID airline

The coordinated bet behind its routes, cabins, fleet, and app

Adam Nathan

Airlines

Oct 20, 2026

•

4 min read

These are a few of my favorite things (about flying)

The small things that make flying fun for me, from the very pricey to the totally free

Adam Nathan

Loyalty

Oct 13, 2026

•

5 min read

I used to chase airline status. Now I barely notice it.

Airlines sold the upgrade, raised the bar, and tied what's left to the fare.

Adam Nathan

United Airlines

Oct 6, 2026

•

9 min read

Delta won the last decade. United wants the next one.

The rivalry for America’s leading airline, from two mergers to last week’s Starlink fight

Adam Nathan

Airlines

Sep 29, 2026

•

4 min read

Why airlines are giving more of the plane to fewer passengers

The premium-cabin math behind a changing airline seat map

Adam Nathan

Sep 22, 2026

•

4 min read

Airline amenity kits are the weirdest marketing channel in travel

What airlines are really buying when they put another brand on the bag

Adam Nathan

United Airlines

Sep 15, 2026

•

4 min read

How United is building a post-COVID airline

The coordinated bet behind its routes, cabins, fleet, and app

Adam Nathan

Travel Strategy

Sep 8, 2026

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5 min read

How Emirates helped build Dubai

The airline, the airport, and the city were parts of the same bet.

Adam Nathan

Your agency is charging you for a world that no longer exists

May 5, 2026

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3 min read

Your agency is charging you for a world that no longer exists

Why $999 now buys what $10,000 used to

Adam Nathan

May 1, 2026

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3 min read

Services is having its software moment

The customers SaaS gave up on are about to become the biggest market in tech.

Adam Nathan