LogoBusiness Class
Login
Subscribe to Business Class
LogoBusiness Class

Startup Stories

Stories from building Blaze

Startup Stories

The Hero's Complex

Jul 25, 2025

•

10 min read

The Hero's Complex

The employees most likely to quit without warning are often the ones you'd bet money would stay forever. Here's how to spot the warning signs and stop your best people from burning out before it's too late.

Adam Nathan
Adam Nathan

Startup Stories

How to Roll Out a Product That's Never Existed Before

Jul 14, 2025

•

6 min read

How to Roll Out a Product That's Never Existed Before

We just launched a first-of-its-kind new product. We had to rewrite our launch playbook to make it a smashing success. Here's how we did it.

Adam Nathan
Adam Nathan

Startup Stories

How I've Learned to Be a Better CEO from HBO's "The Pitt"

Jul 7, 2025

•

9 min read

How I've Learned to Be a Better CEO from HBO's "The Pitt"

Running a growth-stage startup can be intense and unbelievably rewarding. Here's how many parallels there are between being a great CEO and leading an ER.

Adam Nathan
Adam Nathan

Startup Stories

How to Interview People Well

Jun 26, 2025

•

12 min read

How to Interview People Well

I've interviewed more than 4,000 candidates in the last 10 years. Here are some best practices and questions I've used to single out the best candidates and close them.

Adam Nathan
Adam Nathan

Startup Stories

How Blaze Autopilot Gives You Creative Superpowers

Jun 20, 2025

•

10 min read

How Blaze Autopilot Gives You Creative Superpowers

Creating authentic, powerful content with AI should be as easy as swiping on Tinder. Here's how Autopilot effortlessly infuses your personality and story into every post.

Adam Nathan
Adam Nathan

Startup Stories

Why Building an AI Agent Is a Race Against the Clock

Jun 13, 2025

•

10 min read

Why Building an AI Agent Is a Race Against the Clock

In an agentic world, it's more important than ever to be first to market. We're launching Blaze Autopilot now to start compounding learning and deliver better growth to our customers faster.

Adam Nathan
Adam Nathan

Startup Stories

How We Built The World's First Fully Agentic Marketer

Jun 5, 2025

•

11 min read

How We Built The World's First Fully Agentic Marketer

What would it feel like to have a world-class marketer growing your business in the background 24/7? You're about to find out. Meet Blaze Autopilot.

Adam Nathan
Adam Nathan

Startup Stories

Bad Meetings Suck. Here's How We Do Them Better.

Jun 2, 2025

•

9 min read

Bad Meetings Suck. Here's How We Do Them Better.

It takes work and a lot of patience to make effective meetings happen. But it's worth it if you want a team that can learn quickly, collaborate well, and stay focused on what's important.

Adam Nathan
Adam Nathan

Startup Stories

Why Chairing a Nonprofit Board Makes Me a Better CEO

May 23, 2025

•

11 min read

Why Chairing a Nonprofit Board Makes Me a Better CEO

I’ve been involved with The Salvation Army for 15 years, and led the design of a new program to help solve the homeless crisis in San Francisco. Here’s how it’s not that different than being a startup founder.

Adam Nathan
Adam Nathan

Startup Stories

What Motivates Me? Our Team

May 16, 2025

•

12 min read

What Motivates Me? Our Team

Our team is full of exceptional, driven people who make Blaze magical. Here's how we've hired, nurtured, and motivated such a remarkable group from day 1 to hypergrowth.

Adam Nathan
Adam Nathan

Startup Stories

Why Brand Matters: How We Built a True Brand Moat at Blaze

May 9, 2025

•

10 min read

Why Brand Matters: How We Built a True Brand Moat at Blaze

Most founders overlook brand, at a huge cost to growth and retention. Here's why that's a mistake, how we created a standout brand, and how you can too.

Adam Nathan
Adam Nathan

Startup Stories

Why AI Content Usually Sucks—And How We're Fixing It

May 1, 2025

•

9 min read

Why AI Content Usually Sucks—And How We're Fixing It

How do you build an AI with taste? It's just as hard as it sounds, but we're making it happen, one daily content review at a time.

Adam Nathan
Adam Nathan

Startup Stories

How we build product at Blaze

Apr 24, 2025

•

10 min read

How we build product at Blaze

Great founders build intentional, bold product culture into their companies' DNA from Day 1. Here's how we've done it.

Adam Nathan
Adam Nathan

Startup Stories

My CEO User Guide

Apr 18, 2025

•

19 min read

My CEO User Guide

Every great leader should have a CEO User Guide - it tells your team how to work and communicate with you, and helps you retain your best people. But writing one is tough. Here's my template.

Adam Nathan
Adam Nathan

Startup Stories

Surviving 2025: A Small Business Owner's Guide

Apr 10, 2025

•

9 min read

Surviving 2025: A Small Business Owner's Guide

The constant threat of tariff chaos and a recession mean 2025 is the most challenging year for small businesses in decades. But there's a silver lining.

Adam Nathan
Adam Nathan

Startup Stories

How to Do More in 24 Hours Than Anyone Else

Apr 8, 2025

•

9 min read

How to Do More in 24 Hours Than Anyone Else

Being productive means ruthlessly prioritizing, taking care of yourself, and having enough trust to delegate. It's a lot harder than it looks - here's how I do it.

Adam Nathan
Adam Nathan

Startup Stories

The "founder-market fit" trap

Mar 28, 2025

•

8 min read

The "founder-market fit" trap

Want to start the next unicorn? Forget about building for your friends. Here's how you can think bigger and build what people really need.

Adam Nathan
Adam Nathan

Startup Stories

Our Master Plan

Mar 20, 2025

•

9 min read

Our Master Plan

Great founders call their shot. Here's my vision for Blaze, and why I think it's going to rewrite the rules of our entire economy.

Adam Nathan
Adam Nathan

Startup Stories

The Wall

Mar 13, 2025

•

9 min read

The Wall

Startup life means facing walls - intimidating barriers that make you question everything at 2am. These 3 core skills have pulled me through my darkest moments and will help you scale your own walls and win.

Adam Nathan
Adam Nathan

Startup Stories

If you want to be a founder, don't make these 10 mistakes

Feb 25, 2025

•

7 min read

If you want to be a founder, don't make these 10 mistakes

You'll inevitably make mistakes as a founder. Hopefully this helps you learn from them faster and stay alive long enough to scale.

Adam Nathan
Adam Nathan

Startup Stories

Speed is the ultimate startup weapon

Feb 11, 2025

•

12 min read

Speed is the ultimate startup weapon

Talking about going fast is easy. Actually executing relentlessly month after month is the hard part. Here's how we do it.

Adam Nathan
Adam Nathan

Startup Stories

Killer Fundraising Decks 101

Feb 4, 2025

•

11 min read

Killer Fundraising Decks 101

I've designed decks that iconic companies have used to raise over $2B. Here are my secrets to making a dazzling slide deck that gets investors on your side.

Adam Nathan
Adam Nathan

Startup Stories

Our high growth team culture playbook

Jan 29, 2025

•

11 min read

Our high growth team culture playbook

We've grown from $0 to $5M in revenue in 15 months with a team of only 25. How?

Adam Nathan
Adam Nathan

Startup Stories

How I became a founder

Jan 22, 2025

•

7 min read

How I became a founder

No one's path to founding a company is linear. That's half the fun.

Adam Nathan
Adam Nathan

Startup Stories

Blaze Year 1: "Hell of a pivot"

Jan 15, 2025

•

11 min read

Blaze Year 1: "Hell of a pivot"

How I turned around a failing business and made Blaze one of the fastest growing AI tools on the planet.

Adam Nathan
Adam Nathan
Business Class

Business Class

Understand the decisions behind airlines, hotels, and the brands changing how we travel.


Home

Posts

© 2026 Business Class.
beehiivPowered by beehiiv