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Adam Nathan
Adam Nathan
Airline amenity kits are the weirdest marketing channel in travel

Sep 22, 2026

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4 min read

Airline amenity kits are the weirdest marketing channel in travel

What airlines are really buying when they put another brand on the bag

Adam Nathan
Adam Nathan

United Airlines

+2

How United is building a post-COVID airline

Sep 15, 2026

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4 min read

How United is building a post-COVID airline

The coordinated bet behind its routes, cabins, fleet, and app

Adam Nathan
Adam Nathan

Travel Strategy

+1

How Emirates helped build Dubai

Sep 8, 2026

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5 min read

How Emirates helped build Dubai

The airline, the airport, and the city were parts of the same bet.

Adam Nathan
Adam Nathan
Business Class

Business Class

Understand the decisions behind airlines, hotels, and the brands changing how we travel.


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